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Book Reviews > The Pleasure Instinct
Why We Crave Adventure, Chocolate, Pheromones, and Music
By Gene Wallenstein

This title offers an immensely fascinating look at the origins and evolutionary purpose of human pleasure. From our enjoyment of music to our cravings for chocolate, from our love for children and family to our attraction to things of beauty, this book embarks on an intriguing and accessible exploration of the purpose of pleasure in our lives and in human history. How did pleasure evolve and why? How does it develop in children? How does the pursuit of pleasure play a critical role in brain development? "The Pleasure Instinct" explores everything we need to know about our urge to feel good. Gene Wallenstein, PhD (Providence, RI), is an internationally recognized neuroscientist and expert on the biology of emotions. A Harvard-educated pioneer in the emerging field of cognitive neurobiology, he is the director of the Cognitive Neurobiology Institute, a private consulting firm that partners scientists and policymakers in mental health advocacy.

Hardcover, 256 pages

Click Here to purchase The Pleasure Instinct: Everything you need to know about pheromones

Purchase Pheromone perfume or Pheromone Cologne
 

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